Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
By Wim Vandersleyen
With his hybrid logos, designer Wim Vandersleyen delves into the margin between the image a brand wants to build for itself and its perceived value among people. Nostalgia, subculture, personal interest and environment play a dominant role in the associations we make. They determine why we invariably return to a brand and trust it, or just barely.
Print run: edition of 10, signed (unframed)
Material: digital print on HP Indigo and Fedrigoni Old Mill paper (300 g/m²)
Dimensions: 30 x 40 cm
By Wim Vandersleyen
With his hybrid logos, designer Wim Vandersleyen delves into the margin between the image a brand wants to build for itself and its perceived value among people. Nostalgia, subculture, personal interest and environment play a dominant role in the associations we make. They determine why we invariably return to a brand and trust it, or just barely.
Print run: edition of 10, signed (unframed)
Material: digital print on HP Indigo and Fedrigoni Old Mill paper (300 g/m²)
Dimensions: 30 x 40 cm