WIM VANDERSLEYEN
Wim Vandersleyen has worked as a graphic designer and typographer since 1997. Through his pared-down graphic style, he strengthens the identity of brands and helps them communicate their message clearly.
Wim’s hybrid logos take a creative dive into the space between the image that a brand wants to build and its emotional resonance amongst consumers. The associations we make are governed, amongst other things, by nostalgia, subculture, personal interests and our milieu. All this determines why we return to a brand and trust it or, on the contrary, pass it over.
Price includes 21% VAT
By Wim Vandersleyen
Print run: 20 editions, signed (unframed)
50 x 70 cm
Digital print on uncoated paper.
By Wim Vandersleyen
With his hybrid logos, designer Wim Vandersleyen delves into the margin between the image a brand wants to build for itself and its perceived value among people. Nostalgia, subculture, personal interest and environment play a dominant role in the associations we make. They determine why we invariably return to a brand and trust it, or just barely.
Print run: edition of 10, signed (unframed)
Material: digital print on HP Indigo and Fedrigoni Old Mill paper (300 g/m²)
Dimensions: 30 x 40 cm
Price includes 21% VAT
By Wim Vandersleyen
The iconic Leica logo appears blurred, accompanied by the words ‘wait for it’. A subtle nod to the moment when a lens focuses to perfection. A must-have for lovers of photography and design, where patience and precision come together in a powerful image.
Print run: 10 editions, signed (unframed)
Material: digital print on HP Indigo and Fedrigoni Old Mill paper (300 g/m²)
Dimensions: 30 x 40 cm
Price includes 21% VAT
By Wim Vandersleyen
Each print is a pièce unique because it is given a different, sequential (red) number. In this way, Wim plays with conventional notions of uniqueness and limited editions in the art world.
Print run: unlimited, signed (unframed)
Material: digital print on HP Indigo and Fedrigoni Old Mill paper (300 g/m²)
Dimensions: 30 x 40 cm
Price includes 21% VAT
By Wim Vandersleyen
With his hybrid logos, designer Wim Vandersleyen delves into the margin between the image a brand wants to build for itself and its perceived value among people. Nostalgia, subculture, personal interest and environment play a dominant role in the associations we make. They determine why we invariably return to a brand and trust it, or just barely.
Print run: 10 editions, signed (unframed)
Material: digital print on HP Indigo and Fedrigoni Old Mill paper (300 g/m²)
Dimensions: 30 x 40 cm
Price includes 21% VAT
By Wim Vandersleyen
With his hybrid logos, designer Wim Vandersleyen delves into the margin between the image a brand wants to build for itself and its perceived value among people. Nostalgia, subculture, personal interest and environment play a dominant role in the associations we make. They determine why we invariably return to a brand and trust it, or just barely.
Print run: 10 editions, signed (unframed)
50 x 70 cm
Material: digital print on HP Indigo and Fedrigoni Old Mill paper (300 g/m²)
Dimensions: 50 x 70 cm
Price includes 21% VAT
By Wim Vandersleyen
The book B®AND MUTATION offers a look inside the mind of award winning designer Wim Vandersleyen - collecting a series of hybrid logos he ingeniously created over the past four years. What started as a playful idea grew into a full-fledged series and bundled up in this iconic graphic pocketbook.
Soft cover
13 x 18 cm
112 pages
Fedrigoni paper, Oldmill 300g
A5